This shows how to capture the text of most recent instance of a style, and paste it into the header or footer. Much nicer than embedding it manually.
http://www.techrepublic.com/blog/windows-and-office/use-words-styleref-field-to-efficiently-reuse-text/
http://www.techrepublic.com/blog/windows-and-office/use-words-styleref-field-to-efficiently-reuse-text/